We Do Recover

Conditioning can be defined as the familiarising and training of an individual or object to act in a particular way. Conditioning is a term frequently used in the addiction recovery community, particularly in the context of rehabs and addiction treatment. It refers to the process of training or altering behaviors through repeated exposure to certain stimuli. Understanding conditioning can help you comprehend how addiction develops and how it can be treated effectively.

The concept of conditioning has its roots in the early twentieth century when Russian physiologist Ivan Pavlov conducted his famous experiments on dogs. Pavlov noticed that dogs began associating certain cues, like the sound of a bell, with the arrival of food. Over time, the dogs started to salivate in anticipation of food when they heard the bell, even if no food was present. This phenomenon became known as classical conditioning.

In the context of addiction, classical conditioning plays a significant role. For example, people struggling with substance abuse often form associations between the drug they use and their environment. This can include the location where they typically consume the substance, the people they use it with, or even certain emotions they experience. When these cues are encountered, they trigger cravings and can make it challenging to avoid relapse.

Another type of conditioning relevant to addiction recovery is operant conditioning. This form occurs when behaviors are shaped through rewards or punishments. For instance, if a person using drugs experiences euphoria, they are more likely to repeat the behavior in the future. In contrast, negative consequences, such as legal trouble or damaged relationships, can serve as a punishment and deter individuals from continuing their drug use.

Recognising the power of conditioning is key during addiction treatment. Therapists often employ techniques such as cognitive-behavioral therapy (CBT) to help individuals identify and modify their conditioned responses. By recognising the triggers and associations that promote substance abuse, individuals can develop healthier coping mechanisms and avoid relapse.

    Addiction and Mental Health

    Treatment Services

    View More

    Founded in 2008, WeDoRecover has evolved from an advisory service for addiction treatment into a comprehensive provider of care, following its 2019 merger with Changes Addiction Rehab in Johannesburg. Specializing in connecting patients to top-tier addiction treatment centers in the UK, South Africa, and Thailand, WeDoRecover supports individuals globally, including those from the United Arab Emirates and Europe. Accepting both South African medical aid and international health insurance, the organization facilitates access to high-quality treatment for substance and alcohol use disorders, offering individualized care that addresses the physical, mental, and social needs of patients.

    Our team, led by Gareth Carter, offers empathetic and professional support, guiding you through every step of the treatment process. Whether you're in South Africa or abroad, our acceptance of various insurance plans makes quality care accessible, providing a platform for lasting recovery and a healthier future.

    Inpatient Rehab

    Our rehab care is a good option if you are at risk of experiencing strong withdrawal symptoms when you try stop a substance. This rehab option would also be recommended if you have experienced recurrent relapses or if you have tried a less-intensive treatment without success.


    If you're committed to your sobriety but cannot take a break from your daily duties for an inpatient program. Outpatient rehab treatment might suit you well if you are looking for a less restricted format for addiction treatment or simply need help with mental health.


    Therapy can be good step towards healing and self-discovery. If you need support without disrupting your routine, therapy offers a flexible solution for anyone wishing to enhance their mental well-being or work through personal issues in a supportive, confidential environment.

    Mental Health

    Are you having persistent feelings of being swamped, sad or have sudden surges of anger or intense emotional outbursts? These are warning signs of unresolved trauma mental health. A simple assesment by a mental health expert could provide valuable insights into your recovery.

    Finding the right rehab close to you is simple with WeDoRecover. Our network includes the finest rehab centers, ensuring personalised, quality care for your recovery needs. Let Gareth Carter and our empathetic team help guide you to a center that feels right for you, offering expert care and support. Start your healing today by choosing a rehab that's not just close to you, but also that truly cares about your loved ones recovery.

    Scroll to top