Implicit Memory

We Do Recover

Implicit memory can be defined as the recollection of recent memories and the effect that these new experiences have on the behaviour of an individual. Implicit memory refers to a type of memory that we are not consciously aware of, yet it influences our behavior and actions.

Implicit memory refers to the type of memory that stores information we don’t intentionally try to remember. It operates unconsciously and unintentionally, often called nondeclarative memory because it can’t be consciously recalled or explained verbally. Unlike explicit memory, which is conscious and can be articulated, implicit memories are non-conscious and involve procedural knowledge, such as the steps needed to perform tasks.

This form of memory includes procedural memories for activities like swinging a baseball bat or making toast, where the process is automatic and doesn’t require conscious thought to execute. Implicit memory influences behavior and knowledge without the need for conscious recall.

Examples of implicit memory include everyday activities and skills that have been learned and do not require relearning to perform, such as singing a familiar song, typing, brushing teeth, riding a bike, using utensils, dressing, navigating familiar places, boiling water, driving a car, and recalling song lyrics after hearing the first few notes. These activities demonstrate how implicit memories are formed from tasks and skills learned until they become automatic.

Exploring implicit processes offers valuable insights into the conundrum of addiction—why individuals persist in harmful activities despite being aware of the dangers. Instead of the traditional belief that people analytically weigh the advantages and disadvantages before making a decision, research into implicit cognition suggests that decisions are often driven by specific memory associations that are automatically triggered under certain circumstances. These associations, formed through experiences, guide behavior in ways not apparent through direct observation, self-analysis, or understanding of causes. However, innovative indirect techniques have been developed to uncover these hidden associations, shedding light on the underlying implicit mechanisms potentially responsible for addictive behaviors. This research points towards novel approaches for interventions, indicating that understanding these subconscious processes could lead to more effective strategies in addressing addiction.

When you struggle with addiction, your brain forms associations between drug use and certain triggers, such as people, places, or emotions. These associations can be so strong that even when you consciously decide to quit, your implicit memory may still drive you to seek drugs or alcohol without you even realizing it. Implicit memory is often referred to as “muscle memory” within the addiction recovery community. This term explains the automatic and unconscious nature of our behaviors, reminiscent of how our muscles remember movements without us consciously thinking about them.

To overcome addiction and prevent relapse, addiction treatment and rehab programs aim to retrain your implicit memory. Techniques such as cognitive-behavioral therapy, exposure therapy, and other evidence-based therapies can help you identify and modify the automatic responses that are ingrained in your implicit memory.

Knowing that implicit memory exists and understanding its impact on your addiction can empower you to proactively address your triggers and develop healthier coping mechanisms.

    Addiction and Mental Health

    Treatment Services

    Founded in 2008, WeDoRecover has evolved from an advisory service for addiction treatment into a comprehensive provider of care, following its 2019 merger with Changes Addiction Rehab in Johannesburg. Specializing in connecting patients to top-tier addiction treatment centers in the UK, South Africa, and Thailand, WeDoRecover supports individuals globally, including those from the United Arab Emirates and Europe. Accepting both South African medical aid and international health insurance, the organization facilitates access to high-quality treatment for substance and alcohol use disorders, offering individualized care that addresses the physical, mental, and social needs of patients.

    Our team, led by Gareth Carter, offers empathetic and professional support, guiding you through every step of the treatment process. Whether you're in South Africa or abroad, our acceptance of various insurance plans makes quality care accessible, providing a platform for lasting recovery and a healthier future.

    Inpatient Rehab

    Our rehab care is a good option if you are at risk of experiencing strong withdrawal symptoms when you try stop a substance. This rehab option would also be recommended if you have experienced recurrent relapses or if you have tried a less-intensive treatment without success.


    If you're committed to your sobriety but cannot take a break from your daily duties for an inpatient program. Outpatient rehab treatment might suit you well if you are looking for a less restricted format for addiction treatment or simply need help with mental health.


    Therapy can be good step towards healing and self-discovery. If you need support without disrupting your routine, therapy offers a flexible solution for anyone wishing to enhance their mental well-being or work through personal issues in a supportive, confidential environment.

    Mental Health

    Are you having persistent feelings of being swamped, sad or have sudden surges of anger or intense emotional outbursts? These are warning signs of unresolved trauma mental health. A simple assesment by a mental health expert could provide valuable insights into your recovery.

    Finding the right rehab close to you is simple with WeDoRecover. Our network includes the finest rehab centers, ensuring personalised, quality care for your recovery needs. Let Gareth Carter and our empathetic team help guide you to a center that feels right for you, offering expert care and support. Start your healing today by choosing a rehab that's not just close to you, but also that truly cares about your loved ones recovery.

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