Operant Conditioning

We Do Recover

Operant conditioning, a principle in behavioral psychology developed by B.F. Skinner, asserts that behavior can be modified through reinforcement or punishment. Behaviors leading to positive outcomes are more likely to be repeated, while those with negative consequences are less likely. This method involves two strategies: reinforcement, which increases behavior frequency, and punishment, which decreases it.

Reinforcement comes in two forms: positive reinforcement introduces a desirable element post-behavior, boosting its repetition, while negative reinforcement removes an unfavorable stimulus, also increasing the behavior’s occurrence. Punishment decreases behavior; positive punishment adds an unpleasant stimulus following the behavior, and negative punishment withdraws something desirable.

In addiction treatment, operant conditioning is relevant, as addictive behaviors are often reinforced by immediate gratification. Treatment methodologies can apply this principle to encourage healthier behaviors, using positive reinforcement for sobriety or negative punishment for substance misuse.

Operant conditioning emphasizes the importance of recognising the reinforcements and punishments influencing addictive behaviors, promoting healthier habits and discouraging detrimental ones.

In addiction recovery, operant conditioning encourages positive behaviors and dissuades negative ones. Therapists may use positive reinforcement, such as commendation or rewards, for recovery progress, and impose penalties for substance abuse, associating negative behaviors with adverse outcomes.

Originating in early 20th-century psychology, operant conditioning in addiction treatment serves as a strategy to assist patients in overcoming addiction and pursuing recovery.

    Addiction and Mental Health

    Treatment Services

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    Founded in 2008, WeDoRecover has evolved from an advisory service for addiction treatment into a comprehensive provider of care, following its 2019 merger with Changes Addiction Rehab in Johannesburg. Specializing in connecting patients to top-tier addiction treatment centers in the UK, South Africa, and Thailand, WeDoRecover supports individuals globally, including those from the United Arab Emirates and Europe. Accepting both South African medical aid and international health insurance, the organization facilitates access to high-quality treatment for substance and alcohol use disorders, offering individualized care that addresses the physical, mental, and social needs of patients.

    Our team, led by Gareth Carter, offers empathetic and professional support, guiding you through every step of the treatment process. Whether you're in South Africa or abroad, our acceptance of various insurance plans makes quality care accessible, providing a platform for lasting recovery and a healthier future.

    Inpatient Rehab

    Our rehab care is a good option if you are at risk of experiencing strong withdrawal symptoms when you try stop a substance. This rehab option would also be recommended if you have experienced recurrent relapses or if you have tried a less-intensive treatment without success.


    If you're committed to your sobriety but cannot take a break from your daily duties for an inpatient program. Outpatient rehab treatment might suit you well if you are looking for a less restricted format for addiction treatment or simply need help with mental health.


    Therapy can be good step towards healing and self-discovery. If you need support without disrupting your routine, therapy offers a flexible solution for anyone wishing to enhance their mental well-being or work through personal issues in a supportive, confidential environment.

    Mental Health

    Are you having persistent feelings of being swamped, sad or have sudden surges of anger or intense emotional outbursts? These are warning signs of unresolved trauma mental health. A simple assesment by a mental health expert could provide valuable insights into your recovery.

    Finding the right rehab close to you is simple with WeDoRecover. Our network includes the finest rehab centers, ensuring personalised, quality care for your recovery needs. Let Gareth Carter and our empathetic team help guide you to a center that feels right for you, offering expert care and support. Start your healing today by choosing a rehab that's not just close to you, but also that truly cares about your loved ones recovery.

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