We Do Recover

When we talk about a “rush” we are referring to the intense pleasurable feeling that individuals experience when using drugs or alcohol. This rush is often associated with the initial or early stages of substance use it’s the feeling that can sometimes hook someone into using again and again, leading to addiction.

Addiction, whether to substances or certain behaviors, is a complex phenomenon that involves a range of factors. Central to understanding addiction is the role of dopamine, a neurotransmitter in the brain. Dopamine is a chemical messenger that helps regulate mood, motivation, and pleasure. It’s released in response to rewarding stimuli, contributing to feelings of satisfaction.

The “Rush” in Addiction: More Than Just a Dopamine Spike

When we talk about the “rush” associated with drug use or engaging in certain behaviors, we’re referring to a complex interplay in the brain. This sensation is often equated with a surge in dopamine, but there’s more to the story.

Process addiction, involving behaviors like gambling or excessive use of digital media, triggers a dopamine rush akin to that experienced in substance use. Dopamine reinforces the behavior, making it more likely to be repeated, although, unlike substance addiction, process addiction doesn’t lead to physical withdrawal symptoms.

The idea that people are addicted to dopamine itself is a misconception. While dopamine release does enhance focus and creates strong memories associated with pleasure, it’s the substance or activity that drives the behavior, not dopamine.

Dopamine is not solely responsible for feelings of pleasure. Instead, it links pleasurable experiences with the desire to repeat them. In substance use, dopamine plays a role in developing tolerance, necessitating higher doses for the same effect due to changes in dopamine production and receptor availability.

Activities like gambling, consuming junk food, engaging in risky behavior, or receiving social media validation can cause a rapid dopamine release. While these activities offer immediate pleasure, they can lead to addiction and adverse outcomes if not managed responsibly.

Healthy Dopamine Sources

Recognising the potential pitfalls of seeking quick dopamine rushes is essential, and it’s important to focus on sustainable and healthy alternatives. Engaging in physical activities, such as exercise, can release dopamine, thereby enhancing pleasure and satisfaction. Socializing and interacting with loved ones can boost your mood and create a sense of belonging, which is invaluable for mental health. Creative pursuits, such as artistic activities, stimulate the brain and create a sense of accomplishment, offering a healthy outlet for self-expression and mental stimulation. Mindfulness practices, including techniques like meditation, help in regulating mood and promoting overall well-being. Additionally, learning new skills or taking on new challenges can significantly boost self-esteem and a sense of achievement. All these activities provide healthier ways to stimulate dopamine release, ensuring long-term well-being and satisfaction.

    Addiction and Mental Health

    Treatment Services

    View More

    Founded in 2008, WeDoRecover has evolved from an advisory service for addiction treatment into a comprehensive provider of care, following its 2019 merger with Changes Addiction Rehab in Johannesburg. Specializing in connecting patients to top-tier addiction treatment centers in the UK, South Africa, and Thailand, WeDoRecover supports individuals globally, including those from the United Arab Emirates and Europe. Accepting both South African medical aid and international health insurance, the organization facilitates access to high-quality treatment for substance and alcohol use disorders, offering individualized care that addresses the physical, mental, and social needs of patients.

    Our team, led by Gareth Carter, offers empathetic and professional support, guiding you through every step of the treatment process. Whether you're in South Africa or abroad, our acceptance of various insurance plans makes quality care accessible, providing a platform for lasting recovery and a healthier future.

    Inpatient Rehab

    Our rehab care is a good option if you are at risk of experiencing strong withdrawal symptoms when you try stop a substance. This rehab option would also be recommended if you have experienced recurrent relapses or if you have tried a less-intensive treatment without success.


    If you're committed to your sobriety but cannot take a break from your daily duties for an inpatient program. Outpatient rehab treatment might suit you well if you are looking for a less restricted format for addiction treatment or simply need help with mental health.


    Therapy can be good step towards healing and self-discovery. If you need support without disrupting your routine, therapy offers a flexible solution for anyone wishing to enhance their mental well-being or work through personal issues in a supportive, confidential environment.

    Mental Health

    Are you having persistent feelings of being swamped, sad or have sudden surges of anger or intense emotional outbursts? These are warning signs of unresolved trauma mental health. A simple assesment by a mental health expert could provide valuable insights into your recovery.

    Finding the right rehab close to you is simple with WeDoRecover. Our network includes the finest rehab centers, ensuring personalised, quality care for your recovery needs. Let Gareth Carter and our empathetic team help guide you to a center that feels right for you, offering expert care and support. Start your healing today by choosing a rehab that's not just close to you, but also that truly cares about your loved ones recovery.

    Scroll to top