Stigma

Stigma, particularly in the sphere of addiction, is a significant social issue. It involves negative labels and stereotypes attached to individuals or groups, often leading to discrimination and a sense of shame. In the context of alcohol and drug addiction, stigma can be a formidable barrier to seeking help and recovery.

The discussion around drug dependence oscillates between viewing an individual as an out-of-control “junkie” and seeing them as a “heroin user” who, despite their illegal substance use, leads a life that appears “normal” from the outside. Both perspectives can apply with each individual potentially as eager to break their habit as someone battling alcoholism or trying to quit smoking. Assigning a deviant social status to drug users might discourage drug use but does little to aid those who need support the most. The stigma of addiction, fuelled by perceived devaluation, often deters people with drug issues and their families from seeking help.

Stigma remains a significant obstacle to recovery, yet the media has the power to mitigate this, much like it has improved public understanding of mental illness, disabilities and poverty. The use of stigmatising language, whether intentional or not, continues to imply moral judgement, hindering the progress towards more enlightened attitudes towards addiction.

Many advocates have pointed out that the negative connotations of terms like “alcoholic”, “junkie” impede efforts to encourage individuals to engage in rehabilitation programmes. Highlighting a collective responsibility to provide optimal care for those with drug dependencies, the commission advocates for a shift in media representation to help individuals shed stigma and address their dependencies.

This change aims not to criticise the media but to guide journalists towards more accurate and supportive reporting, thus replacing ignorance-based stigma with understanding and support for those wanting to help themselves.

Understanding Stigma in Addiction

Negative Labeling

Individuals struggling with addiction often face labels that portray them as morally weak, dangerous or irresponsible. This negative labeling can affect their self-esteem and social relationships.

Mark of Disgrace

Addiction stigma is frequently seen as a mark of disgrace, wrongly suggesting that addiction is solely a matter of personal choice or moral failing rather than a complex health issue.

Barrier to Treatment

The fear of judgment and discrimination can discourage individuals from reaching out for the help they need. This can delay treatment and exacerbate the challenges of addiction.

Social Isolation

Stigma can lead to social isolation, as individuals may feel ashamed or fear being ostracized by their community or loved ones.

Combating Stigma

  • Education and Awareness: Raising awareness about the realities of addiction as a health issue can help reduce misconceptions and stereotypes.
  • Empathy and Support: Encouraging a supportive and non-judgmental environment can make it easier for individuals to seek help without fear of stigma.
  • Advocacy and Policy Change: Advocating for policies that treat addiction as a health issue rather than a criminal or moral issue, can help shift societal attitudes.

Stigma is a profound obstacle in the path of recovery from alcohol and drug addiction. Overcoming stigma through education, support and advocacy is key in creating an environment where individuals feel safe and empowered to seek help and embrace recovery.

Breaking the Stigma: Your Addiction Guide to Understanding

A stigma can be defined as a label attached to individuals or a group’s character, reputation & quality as it may be a mark of disgrace. Get help from qualified counsellors.

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    Founded in 2008, WeDoRecover has evolved from an advisory service for addiction treatment into a comprehensive provider of care, following its 2019 merger with Changes Addiction Rehab in Johannesburg. Specialising in connecting patients to top-tier addiction treatment centers in the UK, South Africa and Thailand, WeDoRecover supports individuals globally, including those from the United Arab Emirates and Europe. Accepting both South African medical aid and international health insurance our organisation facilitates access to high-quality treatment for substance and alcohol use disorders, offering individualised care that addresses the physical, mental and social needs of patients.



    Our team, led by Gareth Carter, offers empathetic and professional support, guiding you through every step of the treatment process. Whether you're in South Africa or abroad, our acceptance of various insurance plans makes quality care accessible, providing a platform for lasting recovery and a healthier future.


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    Rehab care is a good option if you are at risk of experiencing strong withdrawal symptoms when you try stop a substance. This option would also be recommended if you have experienced recurrent relapses or if you have tried a less-intensive treatment without success.

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